Effective Date: April 26, 2025
Last Updated: June 29, 2025

Introduction

Welcome to RetroRoad Co., your destination for retro-inspired apparel. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, make purchases, or interact with our services. By using our website or services, you agree to the practices described in this policy. Our goal is to be transparent about our data practices to build trust with you, our valued customer.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Email: americana@retroroadco.com

Information We Collect

To provide you with a seamless shopping experience and fulfill your orders, we collect the following types of personal information:

Personal Details: Name, email address, mailing address, phone number.
Payment Information: Credit card details, billing information (processed securely).
Order Information: Products ordered, shipping details, order history, and sizing preferences (if provided).
Device Information: IP address, browser type, operating system, referring URLs, and other technical data.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track browsing behavior and enhance your experience.

We may also collect information if you participate in surveys, contests, loyalty programs, or promotional activities.

How We Use Your Information

We use your personal information for the following purposes:

Order Processing and Fulfillment: To process payments, ship products, and send order confirmations.
Communication: To send updates about your order, account, or marketing messages (with your consent).
Service Improvement: To analyze data and enhance our website, product offerings, and customer experience.
Fraud Prevention and Security: To detect and prevent fraudulent activities.
Marketing and Advertising: To deliver personalized ads or recommendations, subject to your consent.

We only use your information for the purposes outlined here and as permitted by applicable laws.

Sharing Your Information

We may share your personal information with:

Third-Party Service Providers: Companies that support our operations, such as payment processors (e.g., Stripe, PayPal), shipping companies (e.g., UPS, FedEx), and marketing platforms.
Legal Requirements: If required by law, subpoena, or court order, or to protect our rights, property, or safety.
Business Transfers: In the event of a merger, acquisition, or sale of our business, your information may be transferred.

We do not sell your personal information to third parties for their own marketing purposes.

Cookies and Tracking Technologies

We use cookies and similar technologies to improve your experience on our website. Cookies are small files stored on your device that help us remember preferences and analyze site usage. We may also use web beacons to track how you interact with our site.

You can manage cookie preferences through your browser settings. Disabling cookies may limit some website features.

Data Security

We prioritize the security of your personal information and implement industry-standard measures, including:

Encryption of sensitive data (e.g., payment information).
Secure servers with restricted access.
Regular security audits and system updates.

While we strive to protect your data, no online transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to safeguarding your information.

Your Rights

Depending on your location, you may have rights regarding your personal information, such as:

Access: Request access to the data we hold about you.
Correction: Update or correct inaccurate information.
Deletion: Request deletion of your data (subject to legal requirements).
Opt-Out: Opt out of marketing communications or certain data uses.

To exercise these rights, contact us using the details above. We will respond in accordance with applicable laws, such as CCPA for California residents.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. For example:

Order information is kept for accounting and legal purposes.
Device information may be retained to improve services.

Once no longer needed, your data is securely deleted or anonymized.

Children's Privacy

Our website and services are not intended for children under 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have collected your child’s information, please contact us immediately, and we will take steps to delete it, in compliance with the Children’s Online Privacy Protection Act (COPPA).

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant changes will be communicated by posting the updated policy on this page and updating the “Last Updated” date. Your continued use of our website after such changes constitutes acceptance of the new policy.

Compliance with Laws

This Privacy Policy is designed to comply with applicable data protection laws, including:

General Data Protection Regulation (GDPR) for European Union residents.
California Consumer Privacy Act (CCPA) for California residents.
Children’s Online Privacy Protection Act (COPPA) for protecting children’s data.

We also adhere to third-party requirements, such as those from Apple and Google for apps, if applicable.

Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.

Final Notes

This Privacy Policy is a legal document but is written to be clear and accessible. We value your trust and are committed to protecting your personal information. If you have any questions or need clarification, please contact us.

Email: americana@retroroadco.com